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breezez Posts: 48 Joined: 3/26/2009 Status: offline
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It appears that you guys are trying to move back to the sale of larger kits and moving away from the sale of single's. And I have happily purchased both Toolbox 1, 2 and MD Toolkit. There are some great singles out there in the toolkit singles pro and theme sets that are not in the toolbox kits. I know you guys have been having great deals of the days on these and I try to pick them up in a held order. But why not let us just build our own kit out of all the singles out there. If you could let us build our own out of the singles already released that are not part of the other two kits. I am sure alot of us die hard juice fans would build 1 or more of these kits if you could keep them at the same special price you are releasing the current kits for. (i.e. 50 singles pro / themekits or heck even some ot the other older products) all for around the $295 price point your are releasing the current kits for.) |
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Build Your Own Toolbox - 
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David Hebel Posts: 3992 Joined: 4/24/2003 From: Currently in Bangalore, India Status: offline
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The economics do not work out. To be honest the economics of Toolbox's in general are suspect, partly because I haven't rolled out the entire strategy yet (whatever that means...) Here are a few of the problems from the DJ perspective: 1. We can only guess on what will be the popular volumes. Sometimes we can make pretty good guesses but until release it is all a guess. Toolboxes distribute the risk over all the volumes equally. If we separated out and allowed users to only pick the most popular volumes we could not afford to sell at the prices Toolbox sell for (at least introductory pricing). 2. The hassle of picking 50 volumes is something that a minority of customers would actually want to do. Yes there would be people that would love doing that but for most people it would be a stress going through hundreds of volumes to pick 50. What would happen, for many, would be that they would start out picking volumes.. Then they'd get halfway through and something else would come up and they would not complete their order. Maybe some would come back and complete the order but just as often they would decide to wait or decide against completing the order for numerous reasons. By making a single decision, Buy this or Don't buy this we increase the chance of a person completing the order and take out the stress of picking volumes. (I know there will be a ton of people that disagree but I can only point to my experience of 15 years trying all the options). 3. I guarantee you that if we offered a create your own Toolbox option (which we won't) the very next day people would be saying "I can only find 10 I want, why doesn't DJ offer a 10 pack for $49.95 instead of forcing me to buy what I don't need." 4. The main reason is economically it does not work to allow cherry picking at the kind of pricing we are talking about. If it was $695 fine.. but not at $295. If you don't believe me than I encourage you to point to any other company who has anything like a Toolbox. Economically it is unsustainable so you won't likely find anyone with anything even similar. I'm counting on a few factors to make the numbers "work at the end of the day"...but it is challenging. (in reply to breezez) |
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mptribe Posts: 4460 Joined: 7/10/2007 From: Sanford, FL Status: offline
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quote: I'm sure this is one of the toughest things that DJ has to do, come up with what we will buy. Polling doesn't always work, look at Worship Stacktraxx, while I love them and so do some others, the poll suggested they would fly off the shelves, when that didn't happen. Obviously it is easy for people to say in a poll they would buy something, but when it comes to actually opening their wallets... that is a lot tougher. I'm not sure I have a good suggestion for how you can accomplish this, but it is clear that some people like the toolkit approach and others don't. I for one think the toolboxes are awesome, and if I did more stuff that called for that type of content, I would have ordered them in a heartbeat, as they are great quality and a steal, especially at the introductory price. But since I have taken advantage of many of the great deals over the last couple years, I have more content than I need and can't justify buying more stuff that I don't have a use for, in the immediate future. So I haven't ordered either toolbox, but I have taken advantage of some of the other new products that have been released. As with many others, should a few of the sets been available by themselves, I would have picked up some, but I know the price on those would have to be a lot higher per set (probably at least $50 each, if not more). I don't envy your position and overall you have done a great job, considering you can't please everyone. _____________________________ Marc (in reply to David Hebel) |
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RAMVideo Posts: 21 Joined: 10/20/2006 Status: offline
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David, I think you're doing a GREAT job. As we're all looking to cut cost, why not make, especially the larger sets, like the Toolbox, HD only. Most pro production companies have probably made the switch to HD by now and besides the HD files can always be scaled down. I know that I'll probably never use any of the SD disks in the sets.
(in reply to mptribe) |
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David Hebel Posts: 3992 Joined: 4/24/2003 From: Currently in Bangalore, India Status: offline
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quote: eventually we will likely do that, but it won't effect much in terms of cost or pricing. The SD's don't take up much room on the disc and most sets have only 1 disc so having 5gb on a disc rather than 7.5 isn't a huge deal. The only cost savings is from a little bit of time savings that we would get from not having to bother with the SD. I think the timing just isn't quite right yet. Will re-look at it in 6 months. (in reply to RAMVideo) |
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birdcat Posts: 1826 Joined: 1/14/2007 From: Boynton Beach, FL Status: offline
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Hi Dave - My question is will you ever (like maybe when downloads come of age) release the individual sets in the toolboxes for purchase separately (like maybe at $15 a pop)? If I had a job right now I'd pounce on the Toolbox 2 (I absolutely love about half and could easily use most of them). I can only hope for a deal sometime in the future.... _____________________________ DJ Counts (Hundreds+) "It is the mark of an educated mind to be able to entertain a thought without accepting it." - Aristotle My Juice: http://video.birdcat.com/djlist.txt (in reply to David Hebel) |
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Britt Posts: 429 Joined: 10/31/2004 From: Richmond, VA Status: offline
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David how about a simple poll listing all singles volumes which asks... of these volumes what are your top 50 you would choose (in the order of your favorites first) if you could create your own toolbox? Then you guys could simply look at the most popular singles and group them to make new offers. I also still think if you offered a set of closely related themes in line with US Dollar Wall and US Falling Dollar they would be great sellers. _____________________________ DJ Volumes Owned: 228+ Adobe Premiere Pro CS4 / Photoshop Serious Magic Ultra 2 Master Library 1-4 Crazy Talk Pro / Bluff Titler / Bixelangelo Vista 64bit OS Quad Processor Quadro FX 1700 512 12 Gigs RAM 67" wall mount plasma Smartboard overlay (in reply to birdcat) |
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mptribe Posts: 4460 Joined: 7/10/2007 From: Sanford, FL Status: offline
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Wouldn't that lessen the attractiveness of the toolboxes as they currently stand? Yes, it may get a few people that won't buyt the toolboxes now, but you also make the toolboxes less marketable unless you charge more for the "custom" toolboxes. I think that eventually they will all be available via download, but it won't be soon and you will pay more for it. _____________________________ Marc (in reply to Britt) |
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Britt Posts: 429 Joined: 10/31/2004 From: Richmond, VA Status: offline
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Well then simply change the name of it from "toolbox" to build your own "multi volume set" since actually that's all the collections are anyway.
_____________________________ DJ Volumes Owned: 228+ Adobe Premiere Pro CS4 / Photoshop Serious Magic Ultra 2 Master Library 1-4 Crazy Talk Pro / Bluff Titler / Bixelangelo Vista 64bit OS Quad Processor Quadro FX 1700 512 12 Gigs RAM 67" wall mount plasma Smartboard overlay (in reply to mptribe) |
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Studio55 Posts: 3 Joined: 1/25/2010 Status: offline
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Since 6 months has passed I just wanted to drop a note to the admin and all others at DJ to let them know there is still some of us out there that aren't using HD so I hope you continue to make everything in SD as well. And it's those of us that don't have the more expensive versions of editing software that can convert from HD to SD and keep the backgrounds transparent so were stuck not being able to use the entire toolkit. I already wasted money buying both the Compositors Toolkits only to find out not all the clips were done with transparent backgrounds and in fact most of the one's I wanted the toolkits for had black backgrounds that my software won't remove and/or make transparent. So with this said I hope to see 2 things done.... SD format to stay alive and for everything meant to be used with a transparent background like swipes, lower thirds, overlays, motions design elements, and whatever else I am forgetting about, to be made with true transparent backgrounds and not be rushed and the ones toward the end of the kits be done with black backgrounds. I for sure wouldn't have bought the last kit had I gone through all the clips in the first toolkit but since I am so new to DJ I bought them pretty much back to back before I got to everyting in the first one. Just something for you all to consider since SD is not quite dead yet. Heck, there is numerous TV stations if not most TV stations that stillaren't broadcasting their own newscasts in HD or even shooting in HD. They are transmitting in HD but not even all the network shows are shot in HD still yet. < Message edited by Studio55 -- 1/26/2010 1:18:37 AM > (in reply to Britt) |
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