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Nice concept - you've given me ideas (I promise I won't use this one).
I like the canvas used here, rusty iron backdrop and the 'gridiron' images. The only thing I would have done different (since its being folded) is move the player w/ the ball to the right and the player on his right to the left, allowing the helmet to cover the O's in football since everything else lets you know this product is about football, a common practice in graphics (i.e. Sports Illustrated, Time,etc) but I still like it.
You made an excellent poster. I really like how it looks. The football/rustic feel goes really well with each other and the words came out good.