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Product First Look: PhotoKnockouts In Use

Growing a Photo based marketing campaign

Hosted by Jacqui Dawson, Creative Director

RELEASE DATE: OCTOBER 15, 2009

Take a quick look at the possibilities our newest product line can provide. PhotoKnockouts are pre-masked, high resolution photo cutouts of people in a wide variety of situations, attire, culture and age. Follow along as we develop a simple marketing campaign which builds on a template and uses PhotoKnockout images to quickly and easily redirect the focus of the material by swapping in and out a cast of meticulously isolated actors representing specific market demographic groups. Dropping these PKO characters into a set photographic template is fast and the result is a quality custom look.

User Rating: 4.73 (24 ratings)

Views: 8481

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43 User Comments

  • Stan Gore
  • 5 days ago

Clear teaching style, useful content, elegant presentation.

  • Tristan Barrocks, WMF Media
  • 2 months ago

This was so helpful.

  • Wesley Lee
  • 2 months ago

The versatility of Photo Knock Outs, the golden ratio, use of color, and a drop shadow for perspective were all featured in this video almost without notice. You did what was promised; Sneaky. I purchased PKOs without a project in mind because of this video and have not been disapointed. Thanks.

  • Bob Campbell, Steadfire
  • 2 months ago

Awesome tut Jackie! The end result looked great - this tut is the reason I am buying photo Knock out..it allowed me to see more of the standing madels that I can use for my websites - thank you!

  • R Moratz, Moratz Designs
  • 2 months ago

Great suggestions. I've looked through the photos, but haven't done anything yet. This has inspired me though as to how it can be used.

  • mary brutovski, MBMG
  • 3 months ago

great!

  • Sharon Robles, kathysdesigns@verizon.net
  • 6 months ago

This will be great for my clients! Their markets can be varied and being able to quickly change it up will make life a heck of a lot easier.

  • Sharon Robles, kathysdesigns@verizon.net
  • 6 months ago

Ordered the product today for he images and didn't give a thought to how may different ways I could use them. Thanks J.D. for giving my creative side a kick in the backside.

  • Kelly Casey Spavin, Experience Shows, Inc.
  • 6 months ago

The product is sitting on my desk. I cannot import or view any of the disks. There is no master install disk or any instructions beyond "this exciting new product will do great things for your workflow" My workflow has paid for product that should open on the latest Juicer 3.63(doesn't) and is constantly delayed by emailing DJ techs with "suggestions" on how to make it work on my MAC. Not finding ANY talk on PKO's in the Forums. Why?

  • Aaron Harris, acharrisdesign.org
  • 7 months ago

Is there a way for us to purchase individual photos/categories? most of these i will never use, but there are some photos and categories that i could greatly use. but as of right now, its too expensive for my work.

  • Tony Lumpkin
  • 8 months ago

Looking forward to working with Photo Knockouts.

  • Ruth Happel
  • 8 months ago

Great tutorial on combining different DJ products and techniques, to great effect.

  • Michael Jaques, Eagle Video Productions
  • 8 months ago

Nice demo, good product. How was the page turn achieved, what software was used, where is it available???

  • Jacqui Dawson, Digital Juice Inc
  • 8 months ago

Hi Michael. I use Camtasia to capture the screen for these tutorials and I also edit the clips within Camtasia. The Page Turn is just a transition within the Camtasia editing software. I believe a Page Turn transition is available in most video editing software you might choose to use like Premiere, Final Cut, or even iMovie.

  • Dennis Warner
  • 10 months ago

Jacqui, Nice Job. I like the Photo Knockouts but I wish I could afford them.

  • Sue Gessel, Abbarazzi! Media Productions
  • 10 months ago

interesting

  • Tony Lumpkin
  • 10 months ago

I love the photo knockout because of the high res of the photo's. Better than the other places.

  • R. Osinski, Barclay
  • 11 months ago

Very nice! I shall recommend this as a basic P'shop tutorial to noobs, useful even without the product demo.

And, an AfterEffects demo of using PhotoKnockouts in video would be a nice follow-up.

  • Harold B.
  • 11 months ago

It looks so easy when someone else is doing it! :)

  • Nancy Parker, PVOS
  • 11 months ago

Great show of variations. I especially appreciate the drop shadow tip (from many episodes ago) - I've gone lighter and I like it better. Thanks

  • TAI SHAN J.
  • 11 months ago

Great video as usual, Jacqui. I like the idea of this new product from Digital Juice. However, I do mostly video projects now, instead of print. For the types of video projects I'm doing, I need, in addition to the "happy" or "goofy" types of poses, some serious ones (not smiling, or even sad poses). I can't really tell those types of poses are available in this set, as the samples I see are of the other type. It is tempting, though, especially with the gift certificates and the free shipping, so I have a feeling I'll probably wind up getting it anyway!

  • Gary Baker, Bad Cat Productions
  • 11 months ago

Jacqui, great tutorial, I use stock photos all the time and spend a lot of time cutting them out. I think I'm sold on this package.. thanks again.

  • PAUL CHATMAN
  • 11 months ago

thanks jaqui. you did a great job with this. i would like to see more tutorials showing how to really customize the photos with masking and color fills, that sort of thing.

paul

  • Thomas Mathew, Patheon
  • 11 months ago

It is a powerful tool for marketing, new and challewnging.

  • Delia C.
  • 11 months ago

Jacqui, U are one of a kind. Thanks for all you do for us little people.I hear you that is cool that they are ready to go, but we cannot give up that amount of Money right now. Try telling Dave to do them in single CD. Cost less. peace and thanks again D

  • Marc Percy
  • 11 months ago

This product looks great and if I did more print stuff I would buy it in a heartbeat. Since I don't I'm on the fence on it.

  • frank antinozzi, Xtreme Video Productions
  • 11 months ago

Nice tutorial. Not a very much needed product on my part. Maybe someday.

  • Britt Phillips, Worldwide Ad Network, Inc.
  • 11 months ago

I'm more excited about Photo Knockouts than I've been about any other DJ product in a long time. This is going to save me so much time and effort for my own design as well as client work.

I would love to see more training videos such as this one showing several creative uses for Photo Knockouts.

I would love to see a VIDEO version of this theme.

  • ed lind
  • 11 months ago

Nice job!

  • Bernie Parsons
  • 11 months ago

Thanks for the ideas on how to utilize the product.
Looks amazing.

  • Chris Davis, Famous Davis Productions
  • 11 months ago

I really want this product, but my graphic designer says she probably wouldn't use it much... Maybe I'll buy it anyway, because if we use it just once or twice, it'll be worth the investment!

Ok, now when is the HD video version of this coming out? I know you didn't get all these models in the studio without a video camera running!

  • Tom D.
  • 11 months ago

OK. Very nice. Can I assume that each modeled pose that shows up in the Juicer has more poses? Is that the reason for the number on the folder in the Juicer pics?
Still debating if I can afford this right now.

  • simcha yaffa
  • 11 months ago

look's good but cant heer!

  • Eileen O'Neill
  • 11 months ago

Very nice training video Jacqui! Wow, the photo cutouts -> just dropping, scaling and arranging.... My brain is churning on how I could use this product!

I look forward to seeing more training from you, Jacqui, with Photo Knockouts!

  • Mark Jones
  • 11 months ago

Looks awesome... but would like to see more background types of photos... I do portraits where I use green-screen... would be more beneficial to have varied types of back-ground pics. But you are on the right track!

  • Michael P. Stone, My Own
  • 11 months ago

Very Nice Tutorial. Something to consider in the future, but way economy is now I just have to wait. Very Nice thou!!

  • Frank Mabry
  • 11 months ago

The knockout qualiy seems to be quite good and the resolution allow me to use on large displays and vehicle wraps! I hope you will also be developing object photoknockouts for things like occupations, sports, etc.

  • Swen Erdrich, Heldentaten
  • 11 months ago

nice nice nice...but I think we need many more stuff than "people". I´m very suspend to see in which direction this product will be developed in the future.

  • Delia C.
  • 11 months ago

That was GREAT!!! Thanks I learn so much from you. Jacqui, teach me how to place a person over a board as you have in this video showing the next steps..

  • Jacqui Dawson
  • 11 months ago

Delia, that's the great thing about PKO... the images of the woman with the board in various poses are all images provided in PKO. I didn't have to do anything except pop them into my layout and add text on top.

  • Eric Kuentz, Empty Wallet Productions
  • 11 months ago

Good idea for a tutorial. And again, Nice Tutorial, Jacqui!

I have to agree, these massive collections are nice (and the content is AMAZING!!!) but they are not always affordable. Individual JuiceDrops, Editors Toolkit Pro Sets, ThemeKits, etc. are for me a better investment - I can purchase as I need something for a project rather than having to save up in order to plan head for a contingency. (Note the name of my company...)

But please, keep the great content coming!

  • Doug Reid, Augustwolf
  • 11 months ago

Really good job Jacqui and Digital Juice. It is expensive for these days but if you are really tracking what your costs are, a tough job for artists, this is a worthwhile product. The video uses are many as well. It is on my list. I just need to keep my eye and mind open as to how this can open a door or solve a problem and it will be ordered. Thanks for breaking the suspense about what DJ would do next.

  • Crystal E.
  • 11 months ago

Man, I want this set! I just wish it wasn't such a large chunk of change to get it. please, do things at the single disk level, not these massively priced sets. I own nearly all Juice Drops for example, a few disks at a time... but if that had been a set of this price, I still would be juicedrop;ess. *sigh* Please take your customers' budgets into consideration. Thanks!